A relationship-focused community bank modernizes meeting experiences with one-touch Microsoft Teams collaboration.

For nearly four decades, Wilson Bank & Trust (WBT) has built its reputation on relationships. Since opening its doors in 1987, the Tennessee-based community bank has remained locally owned and independent, helping individuals, families, and businesses achieve their financial goals through personalized service and local decision-making.

With more than 650 employees supporting customers across the region, effective communication plays a vital role in the bank’s success. As the organization continued to grow, however, its meeting room technology wasn’t keeping pace. Employees encountered different devices, different workflows, and different meeting experiences depending on which room they entered. What should have been simple often became unnecessarily complicated.

Today, WBT has standardized on Neat across 48 meeting spaces, deploying 118 devices to create a consistent, intuitive collaboration experience throughout the organization. The result is a workplace where meetings start faster, technology is easier to manage, and employees can focus on the conversation rather than the tools behind it.

Too many devices, too many ways to meet

Before Neat, WBT relied on a mix of collaboration technologies, including legacy systems, USB cameras, phones, laptops, and desktops. While each platform served a purpose, the lack of standardization created friction for both employees and IT teams.

Joining a meeting wasn’t always straightforward. Users often had to select the correct inputs, determine which device was controlling the room, or troubleshoot connectivity issues before they could begin collaborating. These small delays added up, creating frustration and wasting valuable time across the organization.

“There wasn’t a one-touch option to join meetings,” says Bryan Hall, IT Implementation Analyst at WBT. “Choosing the right input and getting connected to a Microsoft Teams call could be challenging.”

The bank’s IT team knew there had to be a better way. They wanted a solution that would simplify the meeting experience, provide consistency across spaces, and reduce the burden on employees while remaining cost-effective and easy to manage.

Finding a solution that checked every box

WBT evaluated several providers while searching for a modern Microsoft Teams Rooms solution. Working closely with its AV partner, Beacon Technologies in Nashville Tennessee, while also conducting independent research and testing, the team compared multiple platforms before making a decision.

What stood out was Neat’s combination of simplicity, quality, and customer support. While other vendors offered pieces of what the bank needed, Neat delivered a complete solution that addressed the organization’s biggest challenges while providing a clear path for future growth.

We tested multiple devices and no one came close to offering the type of customer service and products that Neat offered.

Bryan Hall, IT Implementation Analyst, WBT.

The platform also aligned with the bank’s budget expectations. Rather than forcing a compromise between quality and affordability, Neat delivered both.

“Neat checked all our boxes,” Bryan explains. “The price point and quality of the product made sense for our budget and helped enhance our conference rooms.”

A premium experience from day one

The positive experience began before the devices were even installed. From the moment the equipment arrived, the team was impressed by the design, packaging, and attention to detail.

Very sleek, simple, fantastic packaging—like Apple.

Bryan Hall

Deployment proved equally straightforward. The bank successfully navigated the firewall and security requirements typical of a financial institution, and the installation process itself was remarkably smooth. Devices could be configured and brought online in minutes.

Today, WBT has deployed 118 Neat devices across 48 spaces, including Neat Bar Generation 2, Neat Bar Pro, Neat Center, and Neat Pad devices running Microsoft Teams Rooms. The standardized platform has enabled the bank to deliver a consistent experience regardless of room size or location.

Creating a meeting experience that simply works

For employees, the biggest improvement is also the most visible. Instead of troubleshooting technology, selecting inputs, or navigating multiple devices, users can walk into a room and join a scheduled meeting with a single touch.

The one-touch option is perfect.

Bryan Hall

That simplicity has transformed the meeting experience throughout the organization. Employees spend less time dealing with technology and more time focused on collaboration, allowing meetings to begin quickly and run more efficiently.

The benefits extend beyond end users. For the IT team, Neat’s ease of deployment, maintenance, and management has simplified day-to-day operations while providing greater visibility into the organization’s meeting spaces.

One standout capability has been Neat Pulse, Neat’s cloud-based platform for device management and monitoring. With centralized control over the deployment, the team can monitor room performance, manage devices remotely, and schedule software updates after hours without disrupting users.

Neat Pulse is truly the best interface I have ever seen for an AV portal system.

Bryan Hall

The flexibility of the hardware has also been a major advantage. Whether mounted directly to a display, installed on a wall, or positioned on a desk or table, Neat devices can adapt to different room layouts while maintaining a consistent user experience throughout the bank.

Technology employees actually notice

While ease of use was the primary reason for adopting Neat, the quality of the experience continues to impress users across the organization. Bryan points to the audio, video, and control capabilities as key differentiators that elevate everyday meetings. “The technology put into the audio, video, and controls is by far ahead of its time,” he says.

The design of the devices has also helped modernize meeting spaces throughout the bank. Rather than appearing as traditional conference room equipment, Neat’s sleek aesthetic complements professional environments while creating a more polished experience for employees and visitors alike.

The pleasing design and sleekness of the devices allow an appealing touch to any room.

Bryan Hall

Combined with responsive support, seamless software updates, and reliable performance, the result is a platform employees trust.

It’s fast, works every time. A good quality product.

Bryan Hall

Built to grow alongside the business

Perhaps the clearest measure of success is the amount of time employees save every day. By eliminating common meeting room frustrations, Neat enables teams to move from scheduling a meeting to participating in one within seconds.

“Absolutely,” says Bryan when asked whether Neat has saved time. “Once a meeting is scheduled, you can jump in any room and be on a call within seconds.”

For WBT, that’s exactly how workplace technology should operate. The best tools remove barriers, simplify workflows, and allow people to focus on what matters most.

As the bank continues to grow, Neat will remain a key part of its collaboration strategy.

As we grow, Neat will grow with us into new spaces.

Bryan Hall

Asked what he would say to organizations considering Neat, Bryan’s answer reflects the confidence that comes from deploying the platform at scale.

This company and brand delivers the solutions that help modernize technology and continuously improve their products. They are paving the way for other vendors and lead in this market.

Bryan Hall

For WBT, Neat has done more than modernize meeting rooms. It has created a simpler, more reliable way for people to connect, collaborate, and continue building the relationships at the heart of the business.

Discover Neat’s pioneering devices or book a demo and experience them for yourself.